#SFSNYC VIDEO: How the World’s Largest Advertiser, P&G, Targets Consumers on a Local Level

In a wide-ranging Street Fight Summit fireside chat, Ajay Kapoor, who oversees global business solutions for Procter & Gamble, covered everything from the wealth of market research sources P&G has at its disposal to channel marketing strategies to on-the-ground local initiatives in emerging markets like India.