Apps like Mapquest and Waze are used with a direct intention as part of “lower funnel” purchase considerations.But map users also demonstrate high engagement with visible advertisers served to them as a complement to their core navigation needs…
Mapping Apps Making an Impact on Mobile Purchase Intent
Apps like Mapquest and Waze are used with a direct intention as part of “lower funnel” purchase considerations.But map users also demonstrate high engagement with visible advertisers served to them as a complement to their core navigation needs…