Location analytics | Street Fight

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Location Analytics Applied to the NFL

March 19, 2019March 18, 2019 by Nate Sterken

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Nate Sterken: Location data generated from cell phones powers many of the ad-tech products with which we all work every day, from in-person attribution to targeting segments based on visitation patterns. Earlier this year, I got to work with data generated from a completely different source — professional football players.

News & Analysis

Using Mobile Location Data to Target World Series Fans

November 1, 2017November 1, 2017 by Stephanie Miles

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Major advertisers paid upwards of $500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less.

News & Analysis

Location Analytics Tracks Human Movement Before Hurricane Irma

November 1, 2017October 31, 2017 by Stephanie Miles

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In the wake of an unusually active Atlantic hurricane season, Placed looked at offline consumer behaviors in the days leading up to Hurricane Irma, which slammed into Florida in September. The results paint a picture of predictability around unpredictable situations.

News & Analysis

Placed Connects Voting Patterns to In-Store Visits

June 15, 2016 by Stephanie Miles

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According to a new study by the location analytics firm Placed, there was zero overlap in the most popular businesses for Trump and Clinton supporters to visit. In order to come up with these results, Placed tracked the offline behavior of roughly two million opted-in consumers.

News & Analysis

Street Fight Daily: Yahoo Launches Yelp Help, Retail’s Red Herring

March 13, 2014March 13, 2014 by Steven Jacobs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Launches Yelp Help in Search to Better Battle Google: Here’s What It Looks Like (Recode)… New Data Suggests “Showrooming” on Amazon Might Not be Killing Physical Retail After All (Pando)… Google Tests Desktop-to-Mobile Retargeting With Brand Data (AdAge)…