Street Fight Daily: 09.28.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
New data from Yipit finds that in August each of the industry’s top five deals was from a different category – and all were from Groupon. The top-grossing deal last month was a travel deal from Groupon Getaways, a new category that Groupon entered less than six weeks before. (Yipit Blog)…
Groupon is about to roll out a new product called Groupon Rewards that tries to give merchants a way to increase customer loyalty. With a Groupon Reward, a business that offers a regular Groupon deal will be able to follow up with another reward that gets unlocked after the customer spends a certain amount of money. (TechCrunch)…
Public Radio Gears Up for Hyperlocal News Innovation
Federal, private and individual donors are all supporting myriad local and hyperlocal reporting experiments based at radio stations. The results of these initiatives have been mixed. Better and more replicable models are needed for cross-platform storytelling, participatory reporting that brings in a broader range of perspectives, and narrative forms that more closely reflect the shifting media consumption and sharing habits of younger users…