Scooter’s Coffee Growth and the Future of Franchise Marketing
As multi-location brands push deeper into expansion mode, one of the biggest operational challenges is no longer simply opening new locations. It is maintaining consistent customer engagement, local visibility, and brand standards across hundreds of markets simultaneously. Scooter’s Coffee is increasingly confronting that reality firsthand. The rapidly growing drive-thru coffee chain, Scooter’s Coffee, has expanded […]
Streets Ahead: Agentic Shopping, Reviews, and the Rise of Fresh Content
In this week’s Streets Ahead update, SOCi discusses Google’s agentic shopping move in AI-Driven commerce, review recency and volume driving local visibility, and freshness as the new authority in AI search Agentic Shopping: Google’s Next Move in AI-Driven Commerce The News Just in time for peak holiday spending, Google has rolled out agentic Shopping in […]