As Legacy Media Companies Evolve, ‘Culture Trumps Strategy Every Time’

“The legacy culture is the biggest impediment, for sure,” says LMA President Nancy Lane. “Those media companies that have separated traditional and digital are clearly ahead of others. But it’s a tough concept and it requires an investment.”

Openings and New Hires at the LSA, GoLocalPDX, ElasticBox and UpSnap

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at the Local Media Association, PlaceIQ, Colony Logic, Sonata, Happenings Media, Ping4 and more…