Local Measure | Street Fight

How a Pivot and Rebrand Set Aussie Company Local Measure Back on Course

Mason Lerner

How a Pivot and Rebrand Set Aussie Company Local Measure Back on Course

Nine months ago, the Australian-based Roamz ditched its consumer business, rebranding as Local Measure to focus on a social analytics product for brands. Within five weeks of its launch, the startup signed up more than 200 companies, including Australian airline Qantas. Street Fight caught up with Local Measure VP Americas Ian Michael Farkas to talk about the company’s new direction and the company’s plan to aggressively expand across the U.S…