Leadinginlocal | Street Fight

Five Lessons Google Learned About Selling to Small Businesses

Steven Jacobs

Five Lessons Google Learned About Selling to Small Businesses

For Google, the shift to mobile presents an opportunity to learn from mistakes made during the desktop internet boom. James Croom, head of marketing for the project, has spent five years in the company’s small business team. He said Monday that the company’s new Google My Business project builds on some learnings from the company’s Get Your Business Online effort launched in 2009 to drive business across the world to build websites…

Conference Notebook: The Future of Local Is the Marketplace, Not the Message

Steven Jacobs

Conference Notebook: The Future of Local Is the Marketplace, Not the Message

The local market has seen a seemingly endless flood of startups come online over the past few years, with many building the next iteration of last year’s feature. But as the market matures, and later-stage startups look to expand their addressable markets, the industry is starting to coalesce. According to data presented at the Interactive Local Media conference in San Francisco Tuesday, the number of M&A deals jumped by 65% this year thanks to strong performance online, but explosive growth in mobile…