Lattice | Street Fight

5 Tools Businesses Can Use for Predictive Analytics

Stephanie Miles

5 Tools Businesses Can Use for Predictive Analytics

Consumers are creatures of habit, and the behaviors they demonstrate today will oftentimes indicate the actions they’ll take tomorrow. A number of hyperlocal vendors are helping businesses create customer profiles based on in-store activities, purchase histories, and demographics. Now, predictive analytics tools are finally putting these customer profiles to use…