Drawbridge CEO: ‘Programmatic Has Led the Charge for Cross-Device’

Kamakshi Sivaramakrishnan founded programmatic ad platform Drawbridge in 2010 after a stint at Google. She spoke recently with Street Fight about Drawbridge’s solutions, the ever-changing nature of mobile targeting, and the constant misinterpretation of the word “programmatic.”

Street Fight Daily: Groupon Will Cut 1,100 Jobs, LivingSocial is Planning a Comeback

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon to Cut 1,100 Jobs, Pull Out of 7 Countries (Chicago Tribune)… The Resurrection of LivingSocial (DCInno)… The Commoditization of Ad Tech — How the Cross-Device Landscape is Going to Get Worse Before It Gets Better (Medium)…