How the Local Media Consortium Is Leveraging Its Relationship With Google for Higher CPMs

The Local Media Consortium is working to turn “digital dimes” back into the dollars. To see how the group is progressing, we recently spoke with Tobias Bennett, LMC’s “programmatic advertising champion.”

In the Era of Networked Local Journalism, Everyone Can Contribute

A big opportunity exists for local publishers and media networks to curate and aggregate everything happening in a locality. This is the journalism of inclusion. If local contributors are curated and authorized to post in real time, content distribution is more efficient. As readers learn to understand this format, local media starts to look more like a community bulletin board, with users expected to factor in the credibility of the posters…