Jonathan Bellinger | Street Fight

LBS and Retail: Big Brands vs. Small Merchants

Ellie Behling

LBS and Retail: Big Brands vs. Small Merchants

Big brands and small businesses see value in location-based technology differently — but both are competing for the same mobile consumer. That was a key takeaway from a panel about location-based services on day two of the Street Fight Summit, moderated by Doug Stephens, president of Retail Prophet.