Patch Redesign Emphasizes Social as Path to Revenue Growth

AOL’s hyperlocal news network released a major redesign Sunday evening, pushing the platform away from a traditional editorial news property and into a more social, user-driven service. The move marks the beginning of what AOL CEO Tim Armstrong called “phase two” in the company’s evolution…

Can Bloodied Patch Pull Off a Digital ‘Rocky’?

Patch could compete more effectively if adopted a community-faced news strategy. Instead of building a Ptolemaic news gathering universe in each community centered on one young, inexperienced, overwhelmed reporter-editor, it should set about recruiting regular reporter/contributors who know their communities inside and out…

EIC Brian Farnham Leaving Patch to Explore ‘Other Startup Opportunities’

Patch editor-in-chief Brian Farnham has announced he is leaving the AOL network of hyperlocal sites after four years on the job. A Patch spokesperson said the move was “100%” Farnham’s decision. Rachel Fishman Feddersen, who joined Patch as chief content officer in February, will now fully take over the editorial side of the operation…

Street Fight Daily: 06.29.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

A few months after being named COO of the Huffington Post Media Group, Jon Brod’s responsibilities are being narrowed to focus on running AOL’s Patch network of hyperlocal sites. Brod co-founded Patch with Tim Armstrong and was CEO when it was acquired in 2009. (Paid Content)…

Location-based service advertising will grow to over one-third of all mobile advertising in four years. By 2015, location-based advertising will be $6.2 billion, according to Pyramid Research. (MediaPost)…