jon brod | Street Fight

Can Bloodied Patch Pull Off a Digital ‘Rocky’?

Tom Grubisich

Can Bloodied Patch Pull Off a Digital ‘Rocky’?

Patch could compete more effectively if adopted a community-faced news strategy. Instead of building a Ptolemaic news gathering universe in each community centered on one young, inexperienced, overwhelmed reporter-editor, it should set about recruiting regular reporter/contributors who know their communities inside and out…

EIC Brian Farnham Leaving Patch to Explore ‘Other Startup Opportunities’

Noah Davis

EIC Brian Farnham Leaving Patch to Explore ‘Other Startup Opportunities’

Patch editor-in-chief Brian Farnham has announced he is leaving the AOL network of hyperlocal sites after four years on the job. A Patch spokesperson said the move was “100%” Farnham’s decision. Rachel Fishman Feddersen, who joined Patch as chief content officer in February, will now fully take over the editorial side of the operation…

Street Fight Daily: 06.29.11

David Hirschman

Street Fight Daily: 06.29.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

A few months after being named COO of the Huffington Post Media Group, Jon Brod’s responsibilities are being narrowed to focus on running AOL’s Patch network of hyperlocal sites. Brod co-founded Patch with Tim Armstrong and was CEO when it was acquired in 2009. (Paid Content)…

Location-based service advertising will grow to over one-third of all mobile advertising in four years. By 2015, location-based advertising will be $6.2 billion, according to Pyramid Research. (MediaPost)…