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News & Analysis

#SFSW12: Next-Gen Loyalty — Mobile Payments vs. Credit Cards

June 5, 2012June 5, 2012 by Stephanie Miles

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Traditional paper punchcards are on their way toward extinction, but leaders from top loyalty companies weren’t in complete agreement over which platforms are best positioned to capitalize on the changing tide during a morning panel discussion at Street Fight Summit West on Tuesday…

News & Analysis

#SFS11 Company Profile: SCVNGR/LevelUp

October 11, 2011January 25, 2012 by Steven Jacobs

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SCVNGR is a mobile marketing platform that uses location-based game mechanics to improve engagement with brands. Since 2010, the company has partnered up with Dunkin’ Donuts, Swarovski, and numerous universities to build custom marketing campaigns on top of its mobile application. At the same time, the company has seen solid engagement with its rewards product aimed at small and medium size merchants…

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