James Moore | Street Fight

Forget DIY, DIWM, and DIFM: ‘Do Nothing’ is the Best Approach to Capturing the SMB Market

Matt Matergia

Forget DIY, DIWM, and DIFM: ‘Do Nothing’ is the Best Approach to Capturing the SMB Market

The future of SMB marketing solutions isn’t do-it-yourself, do-it-for-me, or even do-it-with-me. Rather, it lies in a new go-to-market model called “do nothing” that combines context, content, software, and automation into solutions that are low-cost, have next to no barriers to entry, and require little in the way of learning or doing from customers.