How Community News Sites Can Get the Most Out of Facebook

To get specific about how publishers can maximize their presence on the biggest social media platform, I went to Jake Batsell, who is writing a forthcoming book on audience engagement. Here’s what he told me, based on more than a hundred interviews and visits to many old and new media community news operations…

Why Small Local Sites *Must* Have Multiple Revenue Streams

“If there is a ‘model’ for community news, it’s finding the right mix of diverse revenue streams that are best suited to the particular conditions of a news organization’s local market and journalistic mission,” says Jake Batsell of NewsBiz. “But that diversity of revenue is critical, because news outlets depending on a single stream of income are leaving themselves vulnerable…”