Jabra | Street Fight

As Voice Gets Established, Brands Grapple with Implementation

Stephanie Miles

As Voice Gets Established, Brands Grapple with Implementation

Consumer demand for voice technology has never been greater, and industry heavyweights like Google and Amazon are gearing up for a platform war as they work to integrate voice assistants into virtually every area of the connected consumer’s life. But behind the scenes, many brand marketers are struggling to connect the dots and design campaigns around a technology they don’t fully understand.