IPG Media Lab | Street Fight

Finding the Right Point of Contact At: An Agency

Stephanie Miles

Finding the Right Point of Contact At: An Agency

Breaking into the big-time and selling to a national brand usually involves going through an agency. However, locating the best point of contact at a media planning and buying agency with hundreds—if not thousands—of employees is a process that requires experience, skill, and quite a bit of patience. Here are five strategies for finding the right person to pitch in an agency setting…