In-store tracking | Street Fight

Street Fight Daily: Airport Tracks Travelers, Yahoo Looks to Contextual Search

The Editors

Street Fight Daily: Airport Tracks Travelers, Yahoo Looks to Contextual Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.At Newark Airport, the Lights Are On, and They’re Watching You
 (New York Times)… More on Mayer’s Search Plans for Yahoo: The “Three S’s” and Slipping Through a Microsoft Loophole (Recode)… Apple’s IDFA Crackdown Reverberates Through Mobile Ad Ecosystem (AdExchanger)…

Street Fight Daily: Yahoo Reportedly Eyes Local, Apple CEO Fuels Rumors

The Editors

Street Fight Daily: Yahoo Reportedly Eyes Local, Apple CEO Fuels Rumors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.
Buy AOL? A More Likely Scenario for Yahoo’s Mayer Is a Big Local Search Acquisition to Spur Growth. (Recode)… CEO Tim Cook Says Touch ID Was Part Of Apple’s Thinking Around Mobile Payments (TechCrunch)… Uber Sued Over Death of 6-Year-Old on San Francisco Street (Businessweek)…

With Privacy Debate in Rear View, Euclid Looks to Make Offline Analytics Mainstream

Steven Jacobs

With Privacy Debate in Rear View, Euclid Looks to Make Offline Analytics Mainstream

The clamor that erupted last year after the Wall Street Journal and other mainstream outlets reported that some big retailers passively tracked users in their stores has waned in recent months, opening the door for an emergent offline analytics sector to become a mainstay retail industry. Euclid, the company that quickly became the poster-child for in-store tracking during the debate, is making its core tracking technology free this morning in an attempt to lure in the millions of smaller, more apprehensive retailers across the country…

Street Fight Daily: Shopify To Push Offline, Patch’s Impending Partnership

The Editors

Street Fight Daily: Shopify To Push Offline, Patch’s Impending Partnership

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Shopify Raises $100 million Series C To Expand Offline Into general Commerce (GigaOm)… AOL’s Tim Armstrong Hints at Impending Patch Partnership (AdAge)… Square Acquires Evenly, A Venmo Competitor For Sending And Receiving Payments With Friends (TechCrunch)…