IFA | Street Fight

As Franchises Bounce Back, A Golden Market for Local Tech Surfaces

Steven Jacobs

As Franchises Bounce Back, A Golden Market for Local Tech Surfaces

A booming franchise sector presents a unique opportunity for hyperlocal firms to blend the scale and reach implicit in the digital marketplace with the granularity and flexibility afforded by mobile, social and other locally-driven platforms. What’s more, the franchise industry — with its unique combination of scale and fragmentation — could help provide a critical stepping stone for vendors to reach the small business market…