LG Ad Solutions Proves Screensaver Ads Drive Brand Engagement Street Fight

LG Ad Solutions Proves Screensaver Ads Drive Brand Engagement

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LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has unveiled a new ad format called Native Screensaver Ads. Available on LG Smart TVs, these full-screen ads appear during periods of inactivity across the Home Screen, LG Channels, and the Content Store. By capitalizing on idle screen time, these ads transform what […]