A Decade Old, iBrattleboro Keeps Journalism First, Profits Second

For co-founders Chris Grotke and Lise LePage, the bottom line is not what’s found in the last entry on a profit-and-loss statement.. “Journalism is a little more important than money,” Grotke says. “If you’re doing [hyperlocal] to make money, I suggest you not do it in a small town. Go to a big city.”