hyperlocals | Street Fight

6 Strategies for Managing the Expansion of Your Hyperlocal Business

Stephanie Miles

6 Strategies for Managing the Expansion of Your Hyperlocal Business

As the hyperlocal industry continues to flourish, more and more vendors are experiencing growing pains. Oftentimes, expansion means larger offices, more employees, and more headaches from a business management perspective. Here are six strategies for managing an expansion as an early-stage hyperlocal, from executives who’ve made their way through the trenches and lived to tell about it…

How to Set a Pricing Structure for Your Hyperlocal Business

Stephanie Miles

How to Set a Pricing Structure for Your Hyperlocal Business

Most hyperlocal founders think the products they’ve developed are priceless. The small business owners they’re selling to, however, are likely to have a very different view. Deciding on a pricing structure is one of the most difficult challenges a hyperlocal business is likely to face in its earliest days. Here are six strategies for determining the right pricing structure as an early-stage startup from hyperlocal executives who’ve managed to crack the code…

6 Email Marketing Tools for Hyperlocal Publishers

Stephanie Miles

6 Email Marketing Tools for Hyperlocal Publishers

By sending out email newsletters with links to the most important stories of the day, hyperlocal publishers can help their content go viral and build a loyal readership with low acquisition costs. Here are six email marketing platforms with built-in tools to help online publishers automate the process of creating and publishing daily email newsletters, as well as other important marketing materials…

Hyperlocal Sites Must Win Customers’ Hearts With Strong Brand Identity

Brian Dengler

Hyperlocal Sites Must Win Customers’ Hearts With Strong Brand Identity

Hyperlocal advertiser Papa Ads, Inc. launched “iShopStark.com” in 2007 in Canton, Ohio. It offers product reviews, price comparisons, and coupons in the Stark County metro area. In 2010, Gatehouse Media, owner of Copley Ohio Newspapers, launched ShopNStark.com in the same area, offering the same services as iShopStark. Papa Ads sued Copley, claiming that the new site infringes Papa Ads’ brand name and is causing confusion among the public…