Hyperlocal Targeting on the Mobile Platform | Street Fight

How Bad Location Data Is Poisoning the Mobile Well

Steven Jacobs

How Bad Location Data Is Poisoning the Mobile Well

Marketers don’t have to be at the mercy of bad data. A number of vendors can help marketers sniff out embellished or inaccurate data using machine-learning algorithms to identify lat-longs commonly derived from a centroid. Advertising networks also have a small advantage over ad exchanges in that they can work directly with a publisher to ensure that only quality data gets passed along….