hurricane irene | Street Fight

Storming the ‘Geolocals’ in the Eye of Irene

Rick Robinson

Storming the ‘Geolocals’ in the Eye of Irene

How did some of the clever new geolocation/geosocial applications take advantage of a situation where people suddenly needed to find and purchase things they normally would not? For intel on this I chatted up a couple young guns in the space and found, unsurprisingly, weather is still a money maker…