Street Fight Daily: Yahoo Revisits Ad Consortium, Yelp Goes To Washington
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Newspapers’ Ad Consortium With Yahoo Reboots (Poynter)… Yelp Just Got Its First D.C. Lobbyist (Fast Company)… WhitePages.com Fulfills Its Enterprise Destiny, Launches WhitePages PRO Identity Verification Platform (PandoDaily)…
Gauging Hummingbird’s Impact on Local SEO
Standardization of data structure on simple things like name-address-phone number (NAP) information, mapping, local business category, organization (micro-formats) are now starting to pick up steam and become increasingly important for local search and discovery. Now with Hummingbird, things are about to get even more interesting…