It’s Beginning to Look a Lot Like… Street Fight

It’s Beginning to Look a Lot Like…

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When Mark Ballard, Director of Research at Tinuiti, first looked at the results of a holiday shopping survey it conducted recently, he was struck by one recurring theme: “People expect to spend more on holiday gifts this year than last year,” Ballard said. “What did surprise me is the degree to which inflation is still top of […]

Brands Aren’t Effectively Planning for Personalization and Segmentation Ahead of the Holidays

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A report from B2C marketing and analytics company Zaius shows that many companies, though they claim to be spotlighting personalization and segmentation as a way to engage customers, are actually not capably following through.