Herd.fm | Street Fight

Music Marketing — A Location-Based Listening Experience

Asif Khan

Music Marketing — A Location-Based Listening Experience

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in the location-based marketing scrum through the development of applications that combine music and location into integrated marketing tools…