Heap Raises $110M to Fund the Future of Digital Analytics
Heap, a startup that helps businesses build better digital experiences by surfacing hidden friction and opportunities in the customer journey, has closed on a $110 million Series D round. That brings the company’s valuation to $960 million and solidifies Heap as one of this year’s heavy-hitters among digital analytics platforms for product builders, growth marketers, and analytics teams.
Heap’s Journey Maps Show How Consumers Navigate Digital Experiences
Heap is rolling out a new data science tool designed to help teams understand how users navigate digital experiences. The “Journey Maps” tool is the latest addition to Heap’s suite of data science tools, designed to surface high-impact insights about user behavior on consumers’ websites and digital products.