Heard on the Street, Episode 47: Header Bidding and Rapid Growth, with Freestar
As ad tech continues to advance and programmatic becomes de rigueur, you’d think managing advertising would be easier for publishers. But in some ways, it’s gotten more difficult for publishers to monetize content and optimize ad placement through complex tech stacks while focusing on their primary function: content.
This is where Freestar comes in. As we heard from company president Kurt Donnell on the latest episode of Street Fight’s Heard on the Street podcast (listen above), Freestar frees up publishers to do what they do best while it takes care of ad monetization, especially through its speciality, header bidding.
