Boston.com Experiments in the Deals Space
In late May, Boston.com launched Boston Deals, becoming the latest in a long line of online publishers venturing into the white-hot daily deals space. Street Fight caught up with Boston.com’s executive director of digital advertising, Mike Wallace, to talk about how publishers can build their brands through ecommerce, and the implications of these kinds of projects for the future of digital advertising…
Making Deals More Relevant
In considering the future of daily deals and group buying, one theme that keeps coming up is the idea that increasingly sophisticated targeting (and thus relevance) will, over time, make the deals proposition better for both merchants and consumers. As with traditional advertising, the better targeted a deal is for a consumer’s preferences and geo-location, the better value the promotion is for the merchant who runs it…