Mobile App GoSpotCheck Helps Brands Track Effectiveness of In-Store Marketing

In-store marketing is a big business for retailers, but traditionally brands have had no way of knowing the effectiveness of the strategy until the display is packed away, and the campaign is finished. Enter GoSpotCheck, a Denver-based startup that has developed a mobile app that helps retail companies collect and share inventory and sales information in real time, and check with the promotion they paid for is up and running.

Street Fight Daily: Seamless Files for IPO, Norstrom’s Local Sales Slump

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.GrubHub Seamless Joins the Tech IPO Crush (Wall Street Journal)… Sales at Nordstrom’s Department Stores Continue to Shrink (Wall Street Journal)… Are Companies Tracking us, or Merely “Observing” us? (Pando)…