Unlocking Audiences for Brands: Uniting Client Goals with Demographic Research

Uniting your client’s instincts with actionable data from social media, keyword research, content analysis, and analytics creates a hyperlocal strategy to reach their most interested clients. There are four key strategies for marketing companies that want to take their clients beyond mere traffic increases to high ROI and conversion rates.

The Patch Saga, and Its Implications for Local Media

Aol’s decision to unload its struggling hyperlocal network earlier this week may not have been unexpected, but the distressed property’s fire sale does carry with it some broader questions, even as many local media companies have recently started to see signs of reinvestment…

7 Key Lessons From AOL’s Struggles With Patch

Why did a well-heeled usurper to newspapers find itself imploding last week? Ultimately, Patch could still reinvent itself — but if it does not there are plenty of lessons to be learned and applied to all of us working to produce the next model of local journalism. Here are seven…

Street Fight Daily: LivingSocial Co-Founder Steps Down, Foursquare Adds Bios

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial Co-Founder And President Steps Down (Startup Stats)…

Foursquare Adds Bios To Profile Pages, Evolving As A More Self-Contained Social Network (TechCrunch)…

Is Hyperlocal News a Failed Business Model? (NetNewsCheck)…