What Local Causes and Businesses Can Learn From #GivingTuesday

Building the advocate network for #GivingTuesday simply entails authorizing and amplifying the social media feeds of #GivingTuesday partners, who were receptive, and often enthusiastic to act as local voices for the movement. The same methodology would be used to develop advocate networks for any cause, by providing a simple means to give local influencers and organizations a way to reach their constituents…

How SMBs Can Take Advantage of the Holiday Shopping Season

To prepare for Black Friday and the rest of the holiday shopping season, SMBs need to research the lowest prices being displayed online for products they sell, and determine a pricing structure of “lowest online price + alpha” that will persuade a consumer to purchase from them…