Kroger Giant Eagle Deal Signals the Next Battle in Retail Media

Kroger’s Giant Eagle Deal Signals the Next Battle in Retail Media

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Less than two years after regulators blocked its proposed acquisition of Albertsons, Kroger is back in the acquisition market. This time, the company is taking a smaller and more targeted approach, announcing an agreement to acquire regional grocery chain Giant Eagle in a deal valued at approximately $1.65 billion. At first glance, the transaction appears […]