Street Fight Daily: 11.03.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AOL’s Armstrong Talks Patch Strategy in Q3 Earnings Call (PaidContent)
“When you talk to major auto makers, half goes into local and regional,” Armstrong said, saying that AOL will also be aiming more heavily at local retailers as the company works to make Patch profitable. Armstrong didn’t provide any clearer sense, however, when Patch would be evenly profitable, as opposed to the expectation that some parts of the network will do more than break even by the end of the year…
Groupon’s IPO Is Coming — But How Much Is It Really Worth? (GigaOm)
Colleen Taylor: It’s been a long and winding road, but Groupon is set to hold its initial public offering on the stock market any day now, with several reports saying the IPO will take place by week’s end. It will be interesting to see just how high Groupon goes once it actually hits the public market…
Using Geofence Data to Understand Local Consumers
With all of the locational data being logged these days, it’s becoming more and more important to have ways to contextualize and understand it all. While this kind of analysis obviously is very important in government, military and non-business environments, it is also highly relevant for merchants and advertisers focusing on hyperlocal targeting and campaign assessment…