Raise Report: Funnel, Incorta, Pointy Secure New Funding

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Typeform, Slack, MealPal, Augment, and TrustRadius.

Understanding the Local Search Marketing Funnel

According to the funnel metaphor, customers travel in stages from awareness to purchase, the funnel getting narrower at each stage as some customers drop off and do not move to the next stage.