6 Fulfillment Services for Personalizing E-Commerce Orders
Packages full of bubble wrap and styrofoam peanuts just aren’t cutting it anymore. Instead, more retailers are using e-commerce fulfillment services to create branded experiences, replete with everything from personalized tissue paper to custom selected product samples. Whether the purchase takes place online or in person, industry players are realizing that presentation is a critical component of the complete brand experience.
July Focus: Retail Transformation in the Amazon Age
Street Fight is rolling into July with the monthly theme Disrupting Retail: a look at how retail continues to transform, driven by competition from Amazon and key trends like “retail-as-a-service.”
But why is this important to Street Fight (and to you)? As we continue to evolve the definition of “local,” one key component of its market opportunity is offline brick-and-mortar shopping. After all, about 90% of all U.S. retail spending, to the tune of about $3.7 trillion, is completed offline in physical stores. And that’s usually in proximity to one’s home (thus, local).
4 Ways Retailers Can Navigate A Post-Covid-19 World
Brands are also facing unprecedented demand for online orders. For example, retailers within Radial’s network witnessed a 70% increase in orders in April 2020 compared to their order volumes in April 2019. As shopping habits continue evolving in the wake of Covid-19, omnichannel options will be imperative for business continuity.
Retailers are finding that developing an omnichannel experience for shoppers is no longer a modern, unique competitive strategy. It’s now a requirement for any retailer looking to power through what the unforeseeable future has in store. Here are four essential Covid-19-era strategies.