I spoke with Jon Schulz, CMO of the DSP Viant, to answer precisely this question. That is, what makes for a great DSP? What do clients want from DSPs? What are the space’s major outstanding problems? And where are DSPs heading?
Without third-party cookies and with fewer individual identifiers from iPhones, aspects of digital marketing that we have come to take for granted and barely think about are about to be seriously impacted. One of these is frequency capping.
Why the End of Cookies Creates a Problem for Ad Frequency Capping
Without third-party cookies and with fewer individual identifiers from iPhones, aspects of digital marketing that we have come to take for granted and barely think about are about to be seriously impacted. One of these is frequency capping.