Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. So what’s the secret to keeping customers loyal in 2017? To find out, we went directly to the experts and asked what trends they’re seeing within the local merchant community.
To dig into what consumers expect in the loyalty programs they use most frequency today, we checked in with executives at a few of the most well-known loyalty platforms. Here’s what they said consumers are looking for in loyalty programs right now.
Random rewards and eco-friendly initiatives are among the suggestions experts in local marketing offer SMBs who are looking to foster customer loyalty and bridge the gap between the virtual and the actual.
Consumers are expected to spend $630.5 billion this holiday shopping season. Local merchants are fighting tooth and nail to take back a larger share of that revenue from their ecommerce competitors. Here’s what industry leaders said about the types of incentives that work best for encouraging shoppers to make holiday purchases at local retail businesses instead of big-box stores or ecommerce sites.
The desire to add more subscribers to email marketing lists is nearly universal, and the average merchant hopes to increase his or her email list by 28% this year. Here are eight strategies that businesses should consider for collecting more customer email addresses…