Can Foursquare Get Its Mojo Back by Embracing ‘Passive’ Check-Ins?

Share this:

Does Foursquare need to be “fun” anymore? I’d say no. “Fun” means fighting an ever-diminishing battle over consumer mindshare on mobile — a fight Foursquare is losing. It’s also contrary to what Foursquare is trying to build with its Explore functionality…

Foursquare Brings Tips Feature Explore to the Web

Share this:

What the web version executes most successfully is in making Foursquare’s extensive user-generated content consumable through a single keyword search. Over the past 9 months, Foursquare has created an ecosystem of users, brands, and developers to generate and structure location-based content without the massive costs associated with scaling hyperlocal information…