EveryScape | Street Fight

The Great Indoors: The Future of Indoor Location & Advertising

Asif Khan

The Great Indoors: The Future of Indoor Location & Advertising

The “shopping experience” is something retailers have been perfecting for decades. Product placement and drive aisle concepts are designed to entice consumers and draw them to the best deals that will keep them coming back. But, what if we could take these concepts a step further with location-based marketing?