Everfest | Street Fight

Street Fight Daily: Instagram’s Massive Ad Spending, Capitalizing on Consumers’ ‘Zigzagging’ Journeys

The Editors

Street Fight Daily: Instagram’s Massive Ad Spending, Capitalizing on Consumers’ ‘Zigzagging’ Journeys

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Buyer: Spend on Instagram Has Increased ‘Something Like 11,000%’ Between Q3 and Q4 (Business Insider)… The New ‘Zigzagging’ Customer Journey: Think Local, Act Mobile (GeoMarketing)… Google Plans New, Smarter Messaging App (Wall Street Journal)…