eric friedman | Street Fight

How Will the “Check-in” Behavior Evolve?

Mike Boland

How Will the “Check-in” Behavior Evolve?

Just as it began to wane, the attention paid to Foursquare as the darling of the geo-social world has reemerged in the wake of the app’s version 4.0.2 release. Two Foursquare execs were on hand to dive deeper into the update during the recent Street Fight Summit in New York…

Why the Merchant API Is Key to Foursquare’s Future

Steven Jacobs

Why the Merchant API Is Key to Foursquare’s Future

Last week, Foursquare updated its business page, adding case studies for merchants and use studies for brands, and generally improving the user experience. Since updating its merchant platform in the spring, the location-based social networking company has quietly launched an offensive to create a viable B2B component in their business, laying the groundwork for future monetization…

Foursquare’s Merchant API Lays Groundwork for Monetization

Steven Jacobs

Foursquare’s Merchant API Lays Groundwork for Monetization

Amid the fanfare over Foursquare’s new features, the July release and August update of the company’s Merchant API went largely unnoticed. Eric Friedman, Foursquare’s director of business development, talks about why the offering marks a big step toward improving merchant services and laying the groundwork for future monetization.