News & Analysis

Connected TV Ad Measurement Tools That Link Data to Identity

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Connected TV advertising has become increasingly popular in recent years, as more people cut the cord and turn to streaming services for all-things entertainment. However, measuring the effectiveness of CTV ads and attributing their impact to business outcomes has continued to challenge agencies and advertisers.  Advertising with CTV and streaming increased 57% in 2021, to […]

News & Analysis

Audigent and Epsilon Bring Custom Audiences to Private Marketplaces 

by Stephanie Miles Share this  
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The partnership with Epsilon is expected to give Audigent a significant boost in the data identity, curation, and activation space, where a number of platforms are currently competing to position themselves for a future without third-party cookies.

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