Six billion emojis are shared every day, but few of them appear on local news sites. Dana Loberg, founder and CEO of MojiLaLa, thinks emojis could help local news sites not only make better connections with their present users but also attract new and younger audiences.
People are searching differently. They’re using emoji, voice commands, and social media to find what they want on demand through a variety of channels and devices. As a result, businesses need to be more nimble and imaginative in the way they convert online searches into offline sales.