email newsletters | Street Fight

Email Marketers See Increase in Engagement During Covid-19 Crisis

April 10, 2020April 9, 2020 by Stephanie Miles

In the middle of a global health crisis, email marketers are experiencing a renaissance.

According to new data from LiveIntent, email newsletter engagement has grown during the coronavirus pandemic. Newsletters in the health and fitness and “hard news” categories, including those focused on law, government, and politics, have seen a sudden increase in engagement and click-through rates on ads.

News & Analysis

How Local Publishers Can Use Email Newsletters to Monetize their Audiences

December 5, 2016December 5, 2016 by Stephanie Miles

The country’s largest publishers have teams of editors putting together their email newsletters, but local publishers can adopt many of their same strategies with just a little bit of creativity. Here are five strategies for local publishers looking to monetize their email newsletters right now.