Edelman | Street Fight

PODCAST: This Week in Location-Based Marketing — Razorfish, Square

Asif Khan

PODCAST: This Week in Location-Based Marketing — Razorfish, Square

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss whether consumers will buy toothpaste from a mobile ad; JCPenney’s bold cash register bet; and whether Square is actually worth $3.5 billion. Plus special guests Dave Fleet of Edelman and John McCauley from Maple Leaf Sports and Entertainment…