Heard on the Street, Episode 5: Bringing Apple-like Quality Standards to Local Ads, with Lynn Tornabene
What do you learn from going through two major tech acquisitions? It’s all about having a firm strategy, says Affinity X CMO Lynn Tornabene, our latest guest on Heard on the Street. In Tornabene’s varied career leading projects at top tech firms, M&A lightning struck twice—at DoubleClick (acquired by Google), then Quattro Wireless (acquired by Apple).
Street Fight Daily: Facebook Readies SMB Push, Foursquare’s Nascent Asset
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… As Small Businesses Become Tech Savvy, They Could Earn Big Ad Revenue For Facebook (TechCrunch)… Why Foursquare’s Growth Story Is Better Than You Think (Forbes)… Andrew Mason on How to Deal: From Founder to Ex-Groupon CEO (Fast Company)…
As Local Search Behavior Evolves, Marketing Spending Will Follow
Merchants and marketers have to be findable and present useful information regardless of the searcher’s context. And that’s where the mechanics of local search marketing get messy. It feels like a great opportunity for tools and managed services that help break down those silos, and measure effectiveness across or between them.